Webinar

From runaway waste to revolutionary change?

The fashion and textile industry is facing serious challenges. Headlines are filled with stories of ultra-fast fashion, soaring textile waste, and the industry’s urgent need for sustainable solutions. Meanwhile, pioneering research and textile innovations from Finland and beyond are driving a more sustainable future for fashion.

Curious to learn more? Join us for the first Science Meets Practice webinar of the year, where top experts from Aalto University — Professor Kirsi Niinimäki and researcher Michael Hummel — will explore the industry's biggest challenges and the cutting-edge solutions that could change fashion for the better.

If you're an economist passionate about sustainability — or simply eager to understand how research and regulations are driving change — this webinar is for you. Don’t miss the opportunity to learn from leading experts and get your questions answered!

Webinar Agenda

👚 How do we design and consume fashion — now and in the future, in light of new EU regulations? Kirsi Niinimäki

♻️ What are the biggest technical challenges in textile recycling, and how can we overcome them? Michael Hummel

Meet the Speakers

Kirsi Niinimäki is a Professor of Design and Fashion Research at Aalto University. She explores sustainability from multiple angles, generating valuable new insights in sustainable fashion. Her research group, Fashion/Textile Futures at Aalto University, is involved in key research projects that integrate the closed loop, bio-economy and circular economy approaches into fashion and textiles, expanding our understanding of strategic sustainable design.

Michael Hummel has 15 years of experience in cellulose fiber spinning and is one of the inventors of the Ioncell® process. His research focuses on textile recycling, particularly the chemical recycling of cotton and cellulose-based fibers.

Register at the latest by 28 April at 8.30.

Welcome!

Organizer: Sustainability Professionals Committee (Vastuullisuusekonomit)